Same Data Different Story
Same Data Different Story
This project leveraged data visualization as a universal language to simplify complex information, enabling clear communication, fostering understanding, and supporting informed decision-making. The target audience—18-24-year-old Americans in Gen Z—presented both a fascinating and challenging dynamic. This generation values authenticity and balanced perspectives over stereotypes, making it essential to craft content that resonates on a deeper level.
Through thoughtful and purposeful design, the project aimed to present data-driven insights that not only engage but also inspire genuine connection and meaningful action within this unique demographic.
The Power of Change
Gen Z, Millennials, and the $30 Trillion Opportunity
As millennials and Gen Z inherit $30 trillion—the largest wealth transfer in history—they face the challenge of using this financial power to address pressing issues like climate change, inequality, and political instability. My project focuses on ESG (Environmental, Social, and Governance) investing as a key solution, guiding the next generation toward impactful and ethical financial decisions.
By connecting ESG principles to trade, automotive innovation, and climate solutions, this direction highlights how purposeful investments can drive stronger returns, business transparency, and long-term sustainability. The goal is to empower Gen Z to embrace adaptability, make informed choices, and lead a transformative shift toward a more equitable future.
Harris' Policy Focus: Trade, Climate, and Electric Vehicles
Harris’ approach underscores a strategic blend of economic, environmental, and technological priorities to address key challenges and foster progress.
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Harris and the Biden administration oppose broad tariffs, instead favoring targeted measures like those on Chinese steel and aluminum. These aim to address unfair trade practices without disrupting global commerce.
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Harris is a staunch advocate for climate policy. She has supported the Green New Deal, a fracking ban, and holding polluters accountable. As vice president, she championed rejoining the Paris Agreement and supported the Inflation Reduction Act, which promotes clean energy initiatives and EV tax credits.
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Harris has prioritized electric vehicle (EV) production, a core focus of Biden's agenda. While EV targets have been scaled back due to resistance from the auto industry and labor groups, advancing EV adoption remains central to achieving a sustainable future.
Trump’s approach prioritizes economic protectionism, deregulation, and traditional energy industries, with a strong focus on maintaining jobs and reshaping trade policies.
Trump's Policy Priorities: Trade, Climate, and Electric Vehicles
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Trump supports a 10% tariff on all imports, with rates potentially reaching 60% or higher for Chinese goods. He remains critical of international trade deals, advocating for protectionist policies to prioritize American industries.
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Trump plans to cut environmental regulations, exit climate agreements, and expand fossil fuel drilling. During his presidency, he withdrew from the Paris Agreement and rolled back numerous environmental protections, emphasizing job creation over climate policy. He continues to oppose initiatives like the Green New Deal.
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While not entirely opposed to EVs, Trump views electric vehicle policies as a threat to the auto industry and the broader economy. He argues that gas-powered cars are more reliable and sees current EV policies as undermining traditional manufacturing.
Tarot Meets Politics: A Storytelling Approach to Leadership and Policy
After analyzing the data on the two leaders and their policies, I crafted this design narrative using storytelling to connect more meaningfully with my audience—Tarot readers.
By incorporating Tarot readings, I offered neutral interpretations of both candidates, highlighting their positions within their parties and their approaches to similar issues. While the readings showcased their differences, they also uncovered shared commonalities. This balanced approach ensured consistent and clear messaging, seamlessly blending data analysis with creative storytelling. The visual and verbal exploration of the cards provided an engaging and thought-provoking representation of the information.
Climate's Hidden Mask
Climate's Hidden Mask
Unmasking Climate Truths
My masks expose the hidden realities of climate change, countering the illusion that "everything is fine." They focus on the devastation of coral reefs, melting ice caps, agricultural strain, and the environmental toll of trade and waste. Each mask symbolizes cracks in our fragile world—water scarcity, a crumbling Earth—reminding us that the truth can no longer be ignored.
Masked Markets
Masked Markets
Masks of Trade: Greed and Power Unveiled
My trade-themed masks merge the bull and bear—symbols of the financial system—with the wolf, embodying Wall Street's predatory nature. Intricate designs weave these creatures together, representing greed, hidden agendas, and the wealth hoarded by leaders. The result is a mask that subtly reflects the complex, unsettling dynamics of trade.
Masked in Gear
Masked in Gear
Masked in Gear: EVs and the Road Ahead
My EV mask series explores the tension and synergy between electric innovation and traditional gas-powered machinery. Crafted from components of both, the masks symbolize the transition between past and future mobility, capturing the forces driving change in the automotive industry and everyday transportation.
The Tarot readings reveal unbiased insights into Trump and Harris, showcasing their stances on energy, trade, and economic policies. While Trump emphasizes preserving traditional industries through tariffs, fossil fuels, and protectionist measures, Harris focuses on clean energy, EV growth, and fair trade policies that prioritize environmental and labor standards. Both view energy as crucial to the U.S. economy and global leadership, though Trump highlights fossil fuel dominance while Harris advocates for renewable energy innovation. On trade, Trump favors confrontation and bilateral deals, while Harris supports multilateral agreements and targeted collaboration to address global challenges. Despite their differing approaches, both share a commitment to protecting American workers and strengthening the U.S. economy.
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Using storytelling to connect with Tarot readers, this project offers neutral interpretations of Trump and Harris, revealing their positions on key issues, differences, and commonalities. This creative narrative blends data analysis with visual and verbal storytelling for a compelling presentation.
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The masks uncover hidden truths about climate change, highlighting coral reef destruction, melting ice caps, and environmental strain from trade and waste. They symbolize cracks in the Earth, reflecting the urgency of addressing climate realities. Trump focuses on fossil fuels for economic growth, while Harris emphasizes renewable energy for a sustainable future.
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The EV-themed masks explore the tension between electric and traditional engines, symbolizing the automotive industry’s transition. Harris champions EVs as central to clean energy and job creation, while Trump prioritizes traditional manufacturing jobs and cautions against rapid EV adoption.
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Trade masks combine bull, bear, and wolf symbols to represent greed and hidden agendas in the financial system. Trump takes a protectionist stance, using tariffs to protect American jobs, while Harris emphasizes fair trade, labor protections, and environmental standards through multilateral agreements.
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Both Trump and Harris recognize the economic implications of energy, EV, and trade policies, aiming to protect American workers. While Trump focuses on traditional industries and direct confrontation, Harris prioritizes clean energy, global collaboration, and fair labor practices.
This project creatively visualizes the complexities of leadership and policy, offering a balanced, engaging exploration of the candidates’ approaches to shared challenges.